April 20, 2021 @ 11:30 am – 1:30 pm
The Country Club of Sioux Falls
3400 W 22nd St
Sioux Falls SD 57105

Building Your Business through the Power of Loyalty
What is brand loyalty? Who’s most responsible for creating it? And, does it really matter anyway? Join us for a thought-provoking discussion with Wall Street Journal bestselling writer Shawn Moon, co-author of “Leading Loyalty: Cracking the Code to Customer Devotion.” You’ll discover how to systematically create loyalty among your employees and customers, how to implement and sustain loyalty within your organization, and how to increase loyalty with your multiple stakeholders.  You’ll also learn how to guide leaders at all levels of your organization on how to improve their Net Promoter Score and you’ll see how even small investments in building loyalty could mean a big boost to your bottom line.

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Shawn Moon is an experienced executive and author with expertise in sales and marketing. He inspires others to become leaders through personal effectiveness and execution. Shawn served as FranklinCovey’s Executive Vice President, where he had responsibility for all of FranklinCovey’s director operations, including the company’s North American operations, UK, Japan, Australia offices, as well as the U.S. Government Services group. He also led the company’s Execution, Speed of Trust, Customer Loyalty, and Sales Performance Practices. He is the author or co-author of several books, including The Ultimate Competitive Advantage, Talent Unleashed, and Leading Loyalty.