2019 May SME Membership Meeting
Speaker: Sheila Anderson www.imagepowerplay.com
Topic: “Building a Powerful Presence”
Sponsor: Time Management Systems
If you haven’t thought about how you are coming across within the first seconds of meeting someone for the first time, don’t worry. They’ve already done it for you. In business, we are focused on ROI. Instead of return on investment, Sheila thinks of it in terms of return on image®. Gaining a return on image puts measurable value on the impact your image and brand have on you personally and professionally, creating real value. How do you want people to experience you? What word do you want to own in the minds of others when they think of you?
Sheila Anderson is an image and impression management expert driven to empower corporate professionals across the globe in growing their strategic visibility. Her exceptional talent benefits executives and notables at any level in polishing all facets of their brand – appearance, attire, behavior, body language, and more – to power brand-aligned personal presence and communication style. Personally drawn to the influence of impression management, Sheila has successfully cultivated her own unique style as a business owner, personal brand strategist, image consultant and sought-after speaker. From professional modeling that includes runway, print, and TV commercial work to a career in brand management, Sheila draws from over two decades of experience when speaking and producing in the world of impression management. Experience the power of ROI – Return on Image®!
Sheila is the author of the book: I.C.U., The Comprehensive Guide to Breathing Life Back Into Your Personal Brand. Sheila designed The I.C.U. Rule™, a process to work with leaders to lean into personal style and authentic brand. Through an analysis phase, leaders focus in on being intentional before encounters occur. After gaining clarity in the analysis phase, the focus moves into executing personal style and image through disciplined consistency. Once leaders look inward and defined who they are and consistently execute authentic style elements into the spaces of their lives, the last phase of I.C.U. is you. The U step is two-fold. First, it represents authenticity. Second, it is about solidifying the brand experience by prioritizing others (you) and relationships, audiences, and communities. These steps result in career advancement, increasing one’s center of influence, and being recognized as a leader.
Sheila is a charter member of C-Suite Network Advisors, an elite group of select thought leaders, coaches, trainers, speakers, and content creators who service C-Suite executives and enterprise businesses. She is also a contributing editor for them. She is a member of the National Speakers Association. Sheila is one of a select few image consultants who has earned the prestigious designation as a Certified Universal Style® System Consultant through Alyce Parsons’ Universal Style® International. This is recognized as the “gold standard” of style systems in the International Image Industry. She has also received training and certifications through Image Resource Network and the Studio for Image Professionals. She has been a guest on several podcasts and TV segments.
Offering personal branding strategies through one-on-one coaching, corporate coaching, workshops, and keynote speeches.
All SME Members attend for FREE and should RSVP through the CVENT registration invite.
Guests are $40 and may RSVP by calling SME at 605-336-5626 or emailing firstname.lastname@example.org.