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SME Sioux Falls Women in Business®

Address:  1201 North West Avenue, Sioux Falls, SD  57104
Major Sponsors include:
Wellmark Blue Cross & Blue Shield of South Dakota

First PREMIER Bank PREMIER Bankcard

Sanford Health

Luxury Auto

Midcontinent Communications

The Diamond Room

Verizon Wireless World

Good Samaritan Society



Contracted evening Keynote speaker for the 2014 SME Women in Business event is America Ferrera.

America Ferrera

America Ferrera was born on April 18, 1984, in Los Angeles, California. Of Honduran descent, Ferrera was raised in the San Fernando Valley. She signed with a talent agency at 16 and attended the University of Southern California. She made her film debut in Real Women Have Curves, earning the Jury Award for Best Actress at Sundance and landed the starring role in the ABC series Ugly Betty in 2006.
Actress America Georgine Ferrera was born on April 18, 1984, in Los Angeles, California. Of Honduran descent, Ferrera and her five siblings were raised by her mother in the San Fernando Valley. She began acting in local productions at age 7 and signed with a small talent agency at 16. Between auditions, Ferrera attended the University of Southern California, where she graduated with a degree in Theater and International

In 2001, Ferrera made her film debut in Real Women Have Curves, earning the Jury Award for Best Actress at the Sundance Film Festival. After several guest appearances on television and performances in such films as The Sisterhood of the Traveling Pants and Lords of Dogtown, Ferrera landed the starring role in the hit ABC dramedy Ugly Betty in 2006.

Her Story:

Ferrera was born in Los Angeles, California and was raised in Woodland Hills. She started acting at age eight, performing for school plays and community theaters. She went to George Ellery Hale Middle School and El Camino Real High School in Woodland Hills where she played a small role in a school production of "Hamlet". From that experience she knew that she wanted to be a performer, and then she joined more school plays and community theater in Los Angeles. Her mom helped a lot for her career by driving Ferrera to perform since she saw the dedication in the struggling actress.
In July 2002, she made her first TV movie appearance on "Gotta Kick It Up" for the Disney Channel and she made her feature film debut on the indie sleeper hit "Real Woman Have Curves". Just like her siblings, Ferrera also paid extra attention to her education. She took International Relations in University of Southern California, and also studied in the American University Washington Semester Program in autumn 2004. Ferrera followed her success in acting when she played on "Touched by an Angel" and films "The
Sisterhood of the Traveling Pants" as well as "Lords of Dogtown". The young actress eventually received a 2005 Movie Line Breakthrough award in late 2005 after she appeared in the off Broadway play "Dog Sees God: Confession of a Teenage Blockhead" while she was attending New York University in 2006.

Continuing her success, she played as Betty Suarez in "Ugly Betty" in 2006, an adaption from a novel titled "Betty La Fea" in which she portrays an ugly woman.  Ferrera must wear old fashion clothes, curly hair and make up to make her ugly. She said, "It's definitely a costume. I wear a wig, I wear braces and glasses and exaggerated clothing, and I also bush up my eyebrows. But unfortunately, it only takes me an hour to get into costume, so I'm only an hour away from Ugly Betty myself!" For her role in "Ugly Betty", she won the 2007 Golden Globe for Best Performance by an Actress in a Television series- Comedy or Musical, and has beaten other big nominees such as Marcia Cross, Felicity Huffman, Julia Louis-Dreyfus and Mary-Louise Parker. In January 2007, she won the prestigious Screen Actor Guild Award for Best Female Actor in a Comedy series for the same role. She also starred in and executive produced the poignant short film "Muertas".

Ferrera has been in relationship with Ryan Piers Williams since they were in college. William is an aspiring film director from Texas and was an assistant director of Steven Soderbergh in 2007. They first met while working on his student film at USC. She said, ''He makes me very happy. There's nothing more valuable than having someone in your
life who reminds you who you are, and he does that. I love that we don't need to be together, but that we want to. That was a really hard lesson for me to learn in high school. Finding and having a boyfriend in high school was the thing that made a girl feel worthy. In a good relationship, you can live without them, but when they are there, it's because you want them to be. I think that's a great lesson for girls. You have to love yourself before anyone else can really love you. I think that's the only real truth that I know."

3 pm Afternoon Seminar Session

Suzie Humphreys

"Life is What Happens to You While You're Making Other Plans"
Motivational Speaker Suzie Humphreys invites you to take a roller coaster ride through Suzie's failures at breakneck speed and discover at the end of the ride that those same failures turned out to be the "very best things that ever happened to her".  This is her most requested topic and is for anyone who is going through depression, cancer treatments, divorce, job change or demand...anything that forces us to grow.  Hilarious, moving and unforgettable. 

Suzie's background is as varied as her audiences.  From administrative secretary to Television Talk Show Host to 20 years in Radio, she has "hobnobbed" with movie stars and politicians, interviewed the great and the near-great.  She has made hundreds of commercials, musical comedy and motion pictures.  She literally "halted" nine yellow Caterpillars for Clint Eastwood; shot rifles with John Wayne, danced the polka with Lawrence Welk and rode a run-a-way stallion in a buffalo roundup in Licking Springs, Missouri.

She has criss-crossed the country speaking to over 2,000 groups.  She has stayed in fancy hotels and "mom and pop motels" as she takes her message from corporations to National Conventions, from hospitals to classrooms.  She is at home with people of all ages and all walks of life.  Men and women relate to her because she tells the truth about herself...her failures, her arguments with her husband, how she wrestles with  her hilarious but painful relationship with her 95 year old mother and her battle with breast cancer. Her message of honesty and plain spoken values resonates in the hearts of all people who are not just trying to "survive" the times but THRIVE in them.  She believes that you can do anything you decide to do and enjoy getting there..."heartbreak and all".  

Her own personal wistful and funny stories prove her point that "regardless of what the situation or the problem in the job or the relationship, it is NOT the problem...that's the problem.  It is MY THINKING ABOUT THE PROBLEM.  It is close to the bone stuff!  It is everybody's "stuff".  As Suzie says "my stories are probably yours, just told in a different voice". 

As a motivational and inspirational humorist,..................Texas Radio Hall of Fame and, as Suzie says "All that for a D minus student! You never know do you?" 

Whether it is the challenge of change or relationships or situations, in the home or on the job, Suzie Humphreys helps you rise to the occasion with all the vigor and enthusiasm that living this wonderful life demands.

1:30 pm Afternoon Session
Frumpy to Fabulous -- Learn to Dress YOUR Body Shape
Chelsea Pickner
Chelsea's Boutique, Sioux Falls, SD

Chelsea Pickner

Chelsea Pickner, soon to become Mrs. Tracy in September, opened Chelsea's Boutique at the young age of 20 and has been making women look and feel fabulous for over 5 years now!  Along with her passion for fashion, she also excels at knowing exactly how to dress each and every body shpe, not only making her clients look amazing on the outside, but also feel confident and fabulous on the inside!

When Chelsea opened Chelsea's Boutique over 5 years ago, she started off in her hometown of Chamberlain, SD.  As the word got out about this cute little boutique in the tiny town of Chamberlin, she soon grew too big and decided to make the move to Sioux Falls.  March 1st marked her one year on Phillips Avenue in the historic downtown where she quickly gained a large following of loyal customers, who made her feel right at home.

Chelsea's  passion for making women look and feel confident shines through in her many projects, some which include: closet makeovers, personal styling, charity fashion shows and always being honest about what compliments your body shape and which items to avoid.

You will often times walk into the store and catch Chelsea, often referred to as "Chels", back by the dressing rooms helping ladies style their engagement photos, dressing for date night, or simply finding clothes that compliment their unique body shape.  Chelsea will never sell you something unless she is confident that it is beautiful on your body and that it makes you feel like a million bucks.



Businesses that participated in the SME Women in Business Style Show on April 30, 2013 included:

Reggio Imports - Mitchell, SD
Bella Boutique -  Sioux Falls, SD 
Savvy - Sioux Falls, SD
Tote-Ally Gorgeous - Sioux Falls, SD
AMaVO - Sioux Falls, SD
Go Casual - Sioux Falls, SD
Bohme - Sioux Falls, SD 
Lillian's - Sioux Falls, SD
Chelsea's Boutique - Sioux Falls, SD
Threads - Sioux Falls, SD
Posh - Sioux Falls, SD
Younkers - Sioux Falls, SD   

# 1 Tick Tock = Steph Alexander
# 2 Decor & More = Nancy Garry
# 3 Bling = Lori Bunger
# 4 Home & Office = Sandy Dieleman
# 5 Fit for a Queen = Patty Peters
# 6 Family Fun = Judy Berndt
# 7 All About Sports = Derry Anderson
# 8 Year Full of Fun = Shel Schipper

Highlights About  the April 30, 2013 Event

SME Sioux Falls is happy to announce they have contracted Elizabeth Smart ( as their keynote speaker for the 2013 SME Women in Business event.

Elizabeth Smart

The abduction of Elizabeth Smart was one of the most followed child abduction cases of our time. Elizabeth was abducted on June 5, 2002 and her captors had controlled her by threatening to kill her and her family if she tried to escape. Fortunately, the police safely returned Elizabeth back to her family on March 12, 2003 after being held prisoner for 9 months. Through this traumatic experience Elizabeth has become an advocate for change related to child abduction, recovery programs and National legislation. Elizabeth triumphantly testified before her captor and the world about the very private nightmare she suffered during her abduction, which lead to conviction. Elizabeth is currently involved in the “Elizabeth Smart Foundation”, and she has helped promote The National AMBER Alert, The Adam Walsh Child Protection & Safety Act and other safety legislation to help prevent abductions. Elizabeth is also a News Correspondent for ABC News.

Elizabeth’s abduction and recovery has motivated and continues to motivate parents, law enforcement and leaders worldwide to focus on children’s safety. Emphasizing the vigilance of everyday people in finding missing children and the belief that there is always hope and we can never stop searching for each and every missing child. Two years ago, Elizabeth worked with the Department of Justice and four other recovered young adults in creating a survivors guide, entitled – “You're Not Alone: The Journey From Abduction to Empowerment.” This guide is meant to encourage children who have gone through similar experiences to not give up and know that there is life after tragic events.

Elizabeth’s example and life now is a daily demonstration that there really is life after a tragic event. Her speech not only tells her story, but also discusses topics such as overcoming extreme adversity and not allowing your past to dictate your life's future.

Elizabeth is studying music at Brigham Young University with an emphasis on harp performance.

SME Women in Business is a premier event in the Sioux Empire community and invites business women thoughout the area and state to join us to learn, network, be inspired and laugh.  The afternoon features break out sessions with topics everyone will enjoy; the evening is filled with great food and a nationally renowned speaker.  If you are looking for fresh insight into business, and maybe a few new thoughts that could change your outlook, come to the SME Women in Business event!

Trade Fair booths will be available for vendors and sell quickly.  Booths registered before the 1st of January will get a $25 discount on the booth price.  To register email or call 605-336-5626.  Tickets are already selling and we'd be happy to hold a ticket or table for you.  Call the listed number to reserve yours.

Major Sponsors confirmed for the event are:
Stewarts School
A & B Business
Sanford Health
Wellmark Blue Cross & Blue Shield of SD
First PREMIER / PREMIER Bankcard
The Diamond Room
Midcontinent Communications
Luxury Auto Mall of Sioux Falls

Afternoon Breakout Sessions:

Bobbie Staten

3:00 pm   Bobbie Staten
A Motivational Humorist
Bobbie Staten bases her presentations on a paradoxical foundation: graduate health degrees combined with a healthy and sometimes irreverent sense of humor about people and the lives they lead.  In her witty way, she manages to have audiences laugh through topics of wellness, happiness, life and stress management, customer service, and people skills. 
Bobbie began her career as a nurse and has held positions of head nurse, nursing supervisor, and psychiatric nursing instructor. She opened a nursing practice in 1988 to help others caught up in the "I can't" mode, where she helped thousands reach their personal health goals.   She holds a Bachelor of Science in Nursing and a Master of Public Health from The University of North Carolina at Chapel Hill. 

Bobbie's natural humor emerged while speaking before groups and as a result, more and more groups began asking Bobbie to appear as an after-dinner humorist. Bobbie has a message ... one of finding balance in life.  The message is simple and as old as time...If you have your health and your family, you just about have it all. So lighten up. Take your work, but not yourself, so seriously!

Bobbie has been speaking professionally since 1986 and pursues this full time. She has earned the Certified Speaking Professional credential of the National Speakers Association. During her nursing career, Bobbie joined Sigma Theta Tau (the National Scholastic Nursing Honor Society), and the American Nurses Association.  She lives in the beautiful South in a 130 year old farmhouse with her husband, 7 spoiled-rotten dogs and an occasional mouse.

1:30 pm Lisa Schultz & Nycole Nibbe
"Strategies for Dressing for Success"

Schultz & Nibbe

Lisa Schultz and Nycole Nibbe from Tote-Ally Gorgeous Boutique will be present to present an informative session on how to dress for work by interchanging a limited number of pieces of clothing and adding all kinds of great accessories. 


Women in Business "Women of Excellence" Awards

Sales and Marketing Executives, Inc. of Sioux Falls (SME) is seeking nominations for its annual Women of Excellence Awards which will be given at the 2014 SME Women in Business® event in April. The awards celebrate women in the greater Sioux Falls area who influence the lives of other women with their integrity and accomplishments.

For the 16th year, exceptional women from the Sioux Falls area will be recognized at the SME Women in Business® event, at the Sioux Falls Convention Center.  Nominees must be women who live or work within 100 miles of Sioux Falls. Categories include Young Women of Excellence and Women Mentoring Women and Women Working Through the Decades.

Nominate a Woman of Excellence.  Nominations must be postmarked by April 2, 2014.  For more information about the Women of Excellence awards or the SME Women in Business® event, contact the SME office at 605-336-5626.  You may use the link provided, or print the form below and attach it with your nomination.



Lots of great photos from the 2012 event at:

SME Sale & Marketing Executives, Inc. of Sioux Falls

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