To advance the personal and professional growth of executives in sales and marketing management through the interchange of ideas, educational opportunities and the fostering of fellowship among members.

• To increase public recognition of sales and marketing as a profession and of its contribution to its respective industries.
• To provide a unique opportunity for members to share their ideas and mutual concerns with their professional colleagues at the executive level.
• To offer a challenging opportunity to become involved and choose which activities to become actively involved.
• To offer contemporary, exciting and useful programs for the membership.
• To assume a leadership role in the community at large in order to promote education and youth activities to enhance interest in a sales and/or marketing career.
• To establish an ethical image as sales and marketing professionals in a competitive enterprise.